Our skin is constantly being bombarded with pollutants and irritants from the environment around us that is why Natracare has avoided using any irritating additives; colours and perfumes in its baby care toiletries - just gentle care for delicate skin. Mums and Dads want to give their babies the best and so more and more parents are choosing to feed their babies and children organic food. They are also looking closer at the ingredients used in the products they apply to their children’s skin as well as their own.Many popular brands, widely available for use on baby skins contain harsh foaming agents like SLS, as well as synthetic preservatives such as phenoxyethanol and the Parabens, recently flagged up as a concern in a study carried out in the UK, on parabens in breast tissue. Parabens, including methyl, propyl, butyl and ethyl paraben, are just one of a large group of toxic chemicals that no-one has any idea about what the long term effects are likely to be if they are used every day on human skin. There are a whole range of chemicals widely used in toiletries and wipes about which we need to ask the question, shouldn’t we be more cautious about using products that contain such chemicals? Toiletries designed to be used on babies and people with sensitive skin should not only exclude the chemicals listed above, but also actively avoid propylene glycol, polyethylene glycol (PEG), Isopropyl myristate, and formaldehyde releasing preservatives such as imidazolidinyl urea. All natracare baby care toiletries are free from harsh chemical detergents such as SLS, petroleum, mineral oil, parabens and synthetic preservatives and are made from organic plant-based ingredients. They are so mild; they are ideal for delicate skin because all of our products are made from the purest organically grown essential oils such as lavender, geranium and mandarin, as well as the plant oils of hemp, sesame and sunflower, and aloe vera and jojoba. We do not use sodium lauryl sulphate or any of its close relatives in Natracare bath or shampoo to make it foam and lather. Instead, we use an amphoteric ingredient, with a long name, derived from rapeseed, that is approved by the Swedish Society for Nature Conservation.